Key Business Issues

Banilla Games’ previous website was facing several challenges that impacted both customers and internal teams:

• Outdated Infrastructure: The site was running on a deprecated version of WordPress and PHP, leading to security vulnerabilities, slower performance, and potential stability issues.
• Poor User Experience: Customers struggled to find detailed product information, making it difficult to evaluate game features and understand offerings.
• Inefficient Sales & Support Workflow: The Sales and Tech Support teams relied on the website as a primary resource but often had trouble locating specific game features. In many cases, they resorted to scrubbing through product videos just to find nuanced details, leading to frustration and wasted time.

These challenges highlighted the need for a modernized website that would not only enhance the customer experience but also improve efficiency for Banilla’s internal teams.

Consulting

Through our consulting process, we conducted in-depth discussions with Banilla Games’ team to understand how their website functioned as both a customer-facing resource and an internal tool. By collaborating with Sales and Tech Support, we identified critical pain points, including difficulties in accessing product details and inefficiencies in retrieving key game features. Our technical audit further revealed that the outdated infrastructure was not only a security risk but also hindered site performance. These insights shaped our approach, ensuring that the new website would be designed to streamline workflows, improve accessibility, and create a more intuitive experience for both customers and Banilla’s staff.

Strategy

Following discovery, we approached the website project with a strategic foundation—just as we do with all of our web projects. We began with Information Architecture, carefully planning how to structure and organize the site’s content in a way that would enhance usability while supporting long-term scalability. The goal was to create a framework that allowed Banilla Games to seamlessly integrate new content and business verticals as they grew. By prioritizing clarity, accessibility, and future expansion, we ensured the new website would serve as a powerful, adaptable tool for both customers and internal teams.

A key part of this strategy was integrating content features to improve both customer engagement and internal efficiency. The new site would provide downloadable marketing materials for customers, as well as technical support documents and videos to assist operators and technicians. Additionally, each game would feature dedicated video content, making it easier for users to explore key features. To support this, we built a dynamic content database, allowing information to be efficiently organized and served throughout the site, ensuring intuitive navigation and quick access to essential resources.