Brand Expression

Big ideas to draw attention, disrupt the industry, and differentiate your brand

Building brands of integrity and repositioning companies to stand out against a culture of conformity and iniquity.

Our design practice, with over 15 years of experience, is leading the way for conservative-principled businesses who seek innovation and a break from conventional thinking.

Voice and Messaging

We help business reflect their brand’s personality through voice, tone, and messaging to attract and resonate with appropriate consumers. Our ongoing support ensures a brand’s voice remains effective, relevant over time, and consistent across all media channels and campaigns.

Visual Identity

We create design systems and identity tool kits that are appropriate for and elevate the brand’s position, attract key target audiences on an emotional level, and meaningfully differentiate brands from their competitors to effectively avoid a sea of sameness.

Logo Design

Logos do not describe the brand, the product, or the business. Logos identify the brand and inform users of who they are interacting with. We design logos that are appropriate for the brand, memorable so they persist in the mind of a viewer, and simple enough to reproduce in all applications whether known or unknown.

Campaign Creative

We create high-quality, effective campaign and advertising creative that aligns with the needs and goals of the business. Using KPIs and A/B testing, we measure the impact and performance the creative has on the outcome of campaigns.

Layout Design & Automation

We optimize full-scale catalog and magazine layout production and direct mail collateral with automation that improves efficiency and eliminates consistency issues.

Video & Photography Production

From small production video shoots to full-scale commercials, we produce creative and high-quality content that reflects the brand’s image and connects at a deep-level that builds long-lasting relationships with target audiences.