Uncovering Purpose and Value to Meaningfully Differentiate and Ensure Relevance
Building brands of integrity and repositioning companies to stand out against a culture of conformity and iniquity.
Our design practice, with over 15 years of experience, is leading the way for conservative-principled businesses who seek innovation and a break from conventional thinking.
Consulting
We connect customers with brands through disruptive and transformative experiences that outperform competitors. Relying on function, immediacy, and promotion of service alone are no longer enough to build long-standing relationships with customers. Meaningful engagement is brought about through the balance of utility and differentiation to avoid brand and competitor confusion — sea of sameness.
Market Analysis
We provide actionable insights for businesses to make informed decisions on brand positioning, marketing strategy, campaign development, and business growth, allowing them to stay ahead of the competition and emerging opportunities. Through qualitative and quantitative research methods we gather data on customer behavior, market size, competition and industry trends so businesses can gain a deep understanding of their target market and make data-driven decisions.
Customer Personas
We generate detailed profiles of a business’s current customer(s) and their ideal customer(s). By identifying key characteristics, needs, and behaviors we are able to strategically target appropriate audiences specific to the brand’s needs. Having a deep understanding of the customer allows for an improved and optimal brand expression that resonates with the target audience.
Brand Positioning
We help businesses place a stake in the ground that aligns with their objectives and principles, attracts the right audience, and separates them from the competition. Working closing with companies we uncover and define brand pillars, core values, and a brand narrative that serve as the foundation and catalyst for the brand’s expression and experience.