01 Aug Heineken CEO, “You need to stand for your values.”
After Bud Light lays off hundreds of workers, Heineken’s CEO, Dolf van den Brink in an interview with CNBC spoke openly on the polarization in western society and how brands should be thoughtful and balanced in their marketing.
Dolf van den Brink, says it perfectly, “…you need to stand for your values and principles.”
Watch the full CNBC interview here: Source