We are currently seeking an experienced Freelance Traditional Media Buyer with a specialized focus on reconciliation to join our marketing team. As a pivotal member of our advertising efforts, you will be responsible for planning, negotiating, executing traditional media buys, and ensuring precise reconciliation of campaigns. If you have a proven track record in traditional media buying, excellent negotiation skills, and expertise in meticulous reconciliation practices, we invite you to apply and contribute your comprehensive skills to our campaigns.

Responsibilities:

1. Media Planning:
   • Collaborate with clients or internal teams to understand campaign goals, target audience, and budget constraints.
   • Develop strategic traditional media plans that align with marketing objectives.
2. Vendor Negotiation:
   • Negotiate with media vendors to secure favorable rates, placements, and added value for advertising space or time.
   • Build and maintain strong relationships with media representatives.
3. Campaign Execution:
   • Coordinate and execute traditional media buys across various channels, including TV, radio, print, and outdoor advertising.
   • Ensure that creative assets are delivered to media outlets on time and meet specifications.
4. Budget Management and Reconciliation:
   • Manage traditional media budgets effectively, ensuring optimal allocation of funds across different channels.
   • Conduct thorough reconciliation of media buys, cross-referencing invoices with original agreements to ensure accuracy.
   • Resolve discrepancies and discrepancies promptly, communicating effectively with vendors and internal teams.
5. Market Research:
   • Stay informed about market trends, competitor activities, and changes in the traditional media landscape.
   • Utilize research data to inform media buying decisions and strategies.
6. Performance Analysis:
   • Analyze the effectiveness of traditional media campaigns through key performance indicators.
   • Provide insights and recommendations for future campaigns based on performance data.

Qualifications:

• Proven experience as a freelance Traditional Media Buyer with expertise in reconciliation processes.
• Demonstrated success in negotiating favorable rates and executing successful traditional media campaigns.
• Strong understanding of target demographics and market trends.

Skills:

• Excellent negotiation and communication skills.
• Meticulous attention to detail, especially in the reconciliation of media buys.
• Familiarity with industry tools and software for media planning and analysis.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Education and Experience:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3+ years of freelance traditional media buying experience, with a focus on reconciliation.

If you are an accomplished traditional media buyer with a keen eye for reconciliation and a passion for creating impactful advertising campaigns, we encourage you to apply and bring your comprehensive skills to our team.