We are seeking an experienced Freelance Digital Media Buyer to join our dynamic marketing team. As a key contributor, you will be responsible for planning, executing, and optimizing digital media buys across various online platforms. If you have a proven track record in driving successful digital advertising campaigns, a keen understanding of audience targeting, and expertise in maximizing ROI, we want to hear from you.

Responsibilities:

1. Media Planning:
   • Collaborate with clients or internal stakeholders to understand campaign objectives and target audience.
   • Develop comprehensive digital media plans that align with marketing goals.
2. Platform Expertise:
   • Identify and recommend the most effective digital advertising platforms based on campaign objectives.
   • Stay abreast of industry trends and changes in digital advertising platforms.
3. Budget Management:
   • Work with clients or internal teams to establish and manage digital advertising budgets.
   • Monitor spending and optimize campaigns to achieve maximum ROI.
4. Audience Targeting:
   • Utilize data and audience insights to create highly targeted and effective media buying strategies.
   • Implement segmentation and targeting to reach specific demographics and behaviors.
5. Campaign Execution:
   • Execute digital media buys across various platforms, including social media, display, video, and other online channels.
   • Monitor and adjust campaigns in real-time to ensure performance goals are met.
6. Performance Analysis:
   • Analyze campaign performance data to assess effectiveness and identify areas for improvement.
   • Provide regular reports to clients or internal teams, detailing key performance metrics.

Qualifications:

• Proven experience as a freelance Digital Media Buyer with a focus on digital advertising.
• Demonstrated success in planning and executing digital media campaigns across platforms.
• Strong understanding of audience targeting, segmentation, and analytics.

Skills:

• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and others.
• Analytical mindset with the ability to interpret and leverage data for campaign optimization.
• Excellent communication skills for client interaction and reporting.
• Ability to stay organized, manage multiple campaigns simultaneously, and meet deadlines.

Education and Experience:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3+ years of freelance digital media buying experience.

If you are a results-driven freelance media buyer with a proven track record in digital advertising, we encourage you to apply and bring your expertise to our team.